I wanted to work with Trenton Carson the day I met him. Trenton approaches the video production business the way he approaches life: with positive energy and unfakeable, unshakeable authenticity. That’s the magic of TC Productions and its artisanal team of specialists.
Company growth and new marketing trends made the TC Productions website ready for a refresh. Trenton is planning his website redesign the way you might renovate your house one room at a time with a solid, cohesive vision.
My best clients focus on their messages before a webmaster changes the architecture.
The best clients for TC Productions also arrive with a strong brand and a marketing strategy in hand, or at least in mind. It’s hard to hit a moving target, which is what happens when someone is hungry for “a video.” Like his target market, Trenton knows who he wants to attract to his business, what matters to them and how his video production company can help.
I could have refined the core message reminding his customers to focus on what their customers want (video content) and then whittled down the rest of the messages to their essence. Focusing on what your target audience wants instead of what you want is still spot-on.
But today, TC Productions no longer has to “evangelize” about the need for visual storytelling.
- The business world has finally caught on to the power of commercial-quality video.
- Trenton’s target market – creative directors and their CEOs – already understands this.
Opening the revised TC Productions business page with “Your marketing strategy, amplified!” speaks to that target market and what they bring to the table. (The exclamation point is Trenton’s addition, which fits his brand better than my somewhat sedentary period.) The new content is around 80 words instead of 193.
Thriving brands and their leaders use language that’s short and direct.
As I crafted the TC Productions homepage, I wrote 40 words to replace more than 200. The original hero video arrests a visitor’s attention, while a newer video of Trenton works seamlessly with the text. Next, I refreshed the descriptions of videos the company produces, from business videos to testimonial videos and more.
It’s hard for a writer to say this, but…
- Most visitors won’t read your entire website, long or short.
- Showing is as important as telling. (And sometimes, showing beats telling.)
Both pages feature what I call “subtle CTA,” buttons that lead visitors forward into the desired path with a Call to Action that’s stronger than “learn more.”
Trenton and his video production company are a perfect fit for my business. He knows his brand and its voice, his content is original and his work elevates others. I’m inspired by every conversation.