When I worked in Corporate Public Affairs at State Farm, I asked for a new computer monitor. Twice. The screens seemed blurry.
An eye doctor helped me see I had a small case of astigmatism and a big case of denial.
What do you see?
After I purchased this photo for my website years ago, I saw myself standing on a bridge in North Georgia. Other people told me that bridge looked like wings.
Whether viewing photos or our own work, we watch the world through unique lenses – individual perspectives. What we see may or may not match our customer’s point of view, and we can capture their needs and desires only by observing, asking and listening, not telling. Whether we connect with our customers in a building, by an app or through a digital channel, we have a powerful opportunity to start a conversation.
How do your customers want to connect?
I spent too many years in a colder zip code, and the lesson that my creativity as a writer is deeply tied to climate, culture and diversity was worth the tuition. Some people really can live and thrive anywhere, or so they have told me. I applaud that skill, but now I can celebrate my own story.
Put a Southern songbird in the nicest Midwestern aquarium, packed with friendly fish, and her wings will always be in the way.
I am happy to call Georgia my home, and Atlanta gives me a perfect mix of mountains and metro. Knowing myself has been the key to understanding my business and new ways to help my clients connect with their customers.
What fuels your work?
Has your website or other marketing material grown and changed with your business? What obstacles stand between you and the people you want to serve? Whether your business is ready to refresh an old marketing strategy or ready to launch, hiring a writer can help you build bridges.
Candace Schilling offers PR and Marketing Communication. For more inspiration as well as tips about branding and strategic communication, check out her articles or find Candace on LinkedIn.